Style/Format

Establish a format and layout of your Newsletter that is
clean and simple, with elements of the Newsletter (table of
contents; “Tips”, subscription information, etc. located in
the same spot each issue).

Content

Figure out what your readers want and give it to them. Seek
continuous improvement by obtaining reader feedback and
monitoring click-through rates to determine what types of
articles are most popular.
Another dilemma that we all confront is too much information
and too little time. The newsletter’s job is to keep readers
on top of trends and the latest developments in the
industry. Aim for articles and feature stories to meet one
of the following criteria by including either: major
industry occurrences, forward thinking industry ideas,
education on issues or new techniques, or business
opportunities.

Whether your customers work out of a corporate or home
office, employees need answers to questions and tips for
improving business activities. E-newsletters provide you
with an opportunity to point out work inefficiencies, and
share relevant best practice. When you create a newsletter,
try changing your focus from selling products and services
to solving your customers’ problems. Think about what they
need and give options they don’t know exist